When I read the "about" pages for brands and companies I admire and follow, I feel like I get to know them. It inspires me to do my best and develop work that will captivate them and their entrepreneurial spirit. I believe if you’re interested in asking me to join your team, you should get to know me a bit first. I'd love to hear more about you and what I can do for your brand! Please drop me a line. We’ll grab a coffee or a beer and a laugh!
I was with Goodby, Silverstein & Partners Advertising Agency for 10 years. I cultivated my skills there and then launched into working for Anthropologie, Gap, Athleta, Sephora and now I moved to Bend, Oregon. I am a multidisciplinary art director, designer and display curator. My passion for all mediums keeps me involved in a range of projects including brand development, digital design, environmental graphics, print, product, and textiles. Specialties include Art Direction, eLearning Design, User Experience and User Interface, Branding and Identity, and Illustration. I am passionate about applying artistry and craftsmanship to strategic insight to create and bring to life beautiful ideas that move
Currently I am with Les Schwab Tire Centers developing multimedia designs and video productions for eLearning projects. I thrive in developing efficient content flow through storyboards and executing a memorable and useful curriculum. As the Senior Manager of Store Creative for Sephora, I drove the design and execution of the Sephora Collection in-store displays. This included face and body products. I designed the Cream Lip Stain fixture that grossed over $1 million in sales in one month, far exceeding the plan of $500k. My role Involved extensive interaction with Marketing, Merchants, Production, Visual Operations and Vendors. I procured and negotiated materials for projects as well as communicated with the engineers using my own 3D mechanical drawings. At QOR, I directed photoshoots for the catalog including product lay downs and on-body studio photography. I produced a cohesive design directive for the website, catalog and social media projects. At Athleta, I led the visual design of merchandise placement, which led to smarter buying and better inventory flow. I was responsible for selecting the colors for each capsule collection ensuring a cohesive overall aesthetic for each season. Prior to Athleta, I was with Gap, where I designed the display for the Gap Outlet Men’s line and redesigned the visual communication books. While with Anthropologie, I was the lead visual manager of home goods and apparel at the SF flagship store directing window displays, signage and art installations.
Upper left is a photo of Emma. In my eyes, the sun rises and sets on her fuzzy wrinkled face. She is a 130lbs of love and drool filled dog kisses. My husband and I take our big docile Bullmastiff out for daily walks, frequent trips to the mountains and to all the incredibly friendly local brew pubs. Emma insists everyone loves her, despite her size. She even helped an Athleta co-worker get over her fear of dogs. She's unrelenting when it comes to getting a scratch behind the ears.